Iconic Aussie Car Care Brand Supports AASA Competitors


Bowden’s Own Premium Car Care is a familiar and well-respected brand within the Australian automotive and motorsport industries, providing support to an array of competitors, teams and categories, including many AASA-sanctioned events and series.

The relationship between Bowden’s Own and AASA was a natural one, as both organisations share the same values – they are proudly Australian, passion-driven by people who love cars, and committed to supporting grass-roots motorsport.

Started by Dan and Chris Bowden, the Bowden’s Own brand was created out of the desire to maintain and preserve some of the iconic cars from their father David Bowden’s famous car collection.

Bowden’s Own has been most generous in supporting AASA-sanctioned activities and series such as the Winton Drive School, Champion of Winton, Victorian Super TT’s and The Australian Motor Racing Series, providing car care products as prize packs for the competitors.

Bowden’s Own products have earned an enviable reputation within the motorsport community thanks to their high quality and ease of use. According to Bowden’s Own representative Peter Bowden, this is because they have been designed with car fanatics in mind.

“At Bowden’s Own, we’re all people who love cars and like to keep them clean, so we’re always thinking about how we can make our products better for car lovers, including racers,” Bowden said.

“For example, we’ve designed our Rubber Off product to remove tyre fling and marks from race cars, and our Naked Glass windscreen and window cleaner ensures race drivers have good visibility when they’re behind the wheel.”

Check out the products in action here:

Rubber Off
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Naked Glass
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Bowden’s Own is proudly Australian-owned and continually strives to keep the majority of their production processes on Aussie shores.

“All our products are developed and produced here in Australia – our chemists develop the formulas and we also bottle the products locally – 70 per cent of our products are bottled by the Endeavour Foundation,” Bowden said.

“It is very satisfying to provide work opportunities for enthusiastic people and to support the Australian economy.”

AASA Business Manager Stephen Whyte acknowledged the importance of the support from Bowden’s Own. “To have such an Iconic Australian Brand involved with AASA and its events is such a great fit and a Privilege. The Bowden Family are Car people just like we all are at AASA and that natural enthusiasm and passion is what drives us all to be around motoring in general. To have the support of Bowdens’s Own can’t be overstated’.

Bowden said the business focuses strongly on supporting entry level and club-level motorsport competitors.

“Supporting entry-level competitors is one of our ways of giving back to the motorsport industry, which is one of the primary markets for the AASA,” he said.

“Our philosophy is if we provide product support to competitors at that level by providing them with our car care products, it enables them to enhance the presentation of their race car, which makes them a more attractive proposition for sponsors to come on board and help them progress to the next stage.

“We’re proud to provide prize packs and other product support for AASA events and series, because we recognise their value to the industry.”

For more information on the Bowden’s Own Premium Car Care range, head to www.bowdensown.com.au

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